Chef-turned-inventor, Kille Enna has spent the last seven years figuring how to bottle the taste of scent. Her latest project is a range of botanical extracts that she describes as “an intimate experience of nature from roots, seeds, flowers, herbs and bark” bottled”. She has created flavour combinations that are evocative and striking, using ingredients from around the world. To taste these, the extract is sprayed into a glass, where it clings to the side. Breathe in the scent and then slowly drink from the glass. This ritual is taken from the world of wine.
To create the fragrance combinations she used ingredients that naturally thrive by each other. This may work out for cooking, but for an extract where you want to showcase both an interesting scent and flavour; this mindset is unusual. The brand uses raw plant materials due to it being organic and haven’t been exposed to the process prior.
“When you add water to my extracts, honesty will arouse in your glass.”
The packaging is designed by Homework, communicating the unique flavours from around the world involved in the creation process. Organic Aroma looks modern, elegant and exotic. Using black, white and splashes of green in the intricate illustrations keeps the appearance clean and pure. Flavours are written in a modern, thick sans serif, while the brand name appears in a thin and delicate font. Reminiscent of some natural beauty, the packaging indicates the quality of the ingredients in the product and health benefits to drinking water. The four flavours line up perfectly for the drawing to come together encouraging buyers to explore each variety Organic Aroma offers.
KIRSTY BROWN 