Since Hæckls began, the brand has designed parfums and candles designed to invite you to explore their location. Their ethos has been to capture scent as an adventure. Being based in Margate, there are many local plants that aren’t traditionally made into perfumes but the brand transforms the unique characteristics of the fragrances.

Each of the fragrances has been directly inspired by a particular local location the brand feels an affinity with, with each scent being given distinct GPS coordinates as a name. This forms an innovative aspect of this brand giving consumers a personal experience and story to feel when using the perfume. The use of coordinates looks unusual and creates engagement with new consumers.

Designed from recycled waste, the brand is keen on their packaging, reducing any impact on the environment. It is their responsibility to reduce the waste consumers receive rather than put the pressure on a customer to recycle. The brand offers a refill discount also to save creation of wasted packaging.

Here are two fragrances that highlight the development of using specific locations and natural ingredients. Each fragrance joins with a film exploring the experience and story behind the scent.

Botany Bay / GPS 26’ 3”E

Picked on 1st August 2014, a cloudy day

A picturesque bay which is a natural area of outstanding beauty but one which is used a lot by tourists and also for film locations. In winter, its true elegance comes through with less people and more wildlife able to take advantage of the chalk reef, chalk cliffs and cliff hedgerows. This beauty is perhaps shown best on days when it rains, as the rain hits the chalk a fresh and clear fragrance comes off the rock to give way to the freshness of cliff grasses, annual seablite and sea orache.

The experience is light, elegant citrus, with fresh ozone and subtle green florals.

Blean Woods / GPS 8’ 27”E 

Picked on 30th July 2018, a sunny day

The natural core of the landscape of Blean Woods, a location that is further inland than any other scent we have created and by far the most undisturbed. The citrus freshness of the crab apple sits within an ancient forest, the sound of a nearby stream and small creatures will sooth and relax you as you examine the range of indigenous trees, plants and herbs that surround you. Ferns and purple orchids grow along the path whilst further in the distance silver birch, hornbeam and crab apple trees thrive. In a clearing amongst this natural and undisturbed beauty lies the remnants of an abandoned camp fire with large logs gathered around the central point of charred wood and ashes.

The experience create is fruity, warm and citrus, with woody and clear base notes.