California Dreaming

“Louis Vuitton sets sail for California, inviting artist Alex Israel to bring his signature West Coast style to this set of three sunny scents”

Louis Vuitton, an established house in the fragrance industry has released a new collection created by Master Perfumer Jacques Cavallier Belletrud. Titled ‘California Dreaming’, artist Alex Israel used the concept of light to surround the scent with creative radiance. He envisioned a joyful design with pop colours that celebrate this summer.

The first scent is ‘Sun Song’, an ode to the orange blossom to brighten summer. The perfumer has captured the serenity of summer in a perfume seemingly made of light. Creating a moment of feeling the warmth of sunlight on the skin from the first days of summer. The ingredients used have a joyful expression with the vivacity of lemon to complete the scent.

‘Cactus Garden’ is the 2nd scent representing the cool freshness of an exotic patio. The scent comes together with powerful and voluptuous Calabrian bergamot, while tangy, bright lemongrass illuminates the image of an extraordinary garden. The bottle is coated green emphasising the smell of the fragrance of a tropical forest.

The scent completing the range is ‘Afternoon Swim’ Described as ‘A plunge into an ocean of sensations’, feeling all the energy of the waves washing over the skin on a hot summer’s day. This fragrance pays homage to the citrus scents with ingredients of rare Sicilian orange and bergamot drifts.

All the fragrances are available to be refilled and have the option to be engraved. This personalisation makes the fragrance individual and suited to the consumers desire.