To put this blog into context i’ll give you a little background information…

Throughout Primary and Secondary education, the breadth of compulsory subjects left me incredibly confused and I constantly worried that I didn’t have particular interest within school, it was almost as if my passions were diluted with the sheer amount of subjects we had to take.

As my subjects were whittled down to 4 when studying A-Levels, I soon realised my strong subjects and my weak ones. My interests were fine tuned and directed so I could focus on just 3 in my final year. I think this is so beneficial in terms of finding and developing your passions.

After choosing to study a degree in Fashion Communication and promotion, I strongly believe that my mindset and outlook as a creative individual has changed. I now analyse every little bit of media that crosses my path. I think this shift has changed me from ‘consumer’ to ‘critique’. Don’t get me wrong, I am still very much a Consumer, I still spot items of clothing on passers buy and think ‘Where did she get that, I want it!’ But I certainly find myself being more critical than I used to be. I find myself questioning peoples choices of style or clothes, automatically placing them into a consumer tribe, the same goes for advertisements; I question whether adverts are successful in their narrative and wonder what their target audience must be. I can’t help it, Its just the way my brain has now been taught to think. I am able to view things from another perspective which is all down to my fine tuning of interests and University path choice.

-Kirsty