Whilst I was wondering the lanes of Brighton yesterday, I came across an interesting store that caught my eye because of our upcoming module, hence my reasoning to write a quick blog post about it.

As I learnt from listening to the ‘Making Scents- The story of Perfume’ podcast, many perfumes contain different types of animal extracts, that have controversial opinions as to whether they were sourced humanely. However, Eden’s perfumes are 100% vegan, botanical and cruelty free, they are crafter with respect to the planet and all beings. They use no harmful synthetic preservatives, parabens or phthalates.

Eden perfumes save on packaging and marketing and focus on creating a good perfume made to 15% intensity. All the fragrances are Eau de Parfum and NOT Eau de toilette, leaving a strong scent for 8 or so hours on skin and up to 3 days on clothes. They are oil based perfumes allowing them to last even longer. Eden perfumes are made to be equivalents to our favourite designer perfumes & aftershaves but they are labeled by number and have simple bottles, creating a quality perfume but for a fraction of the price because you’re not paying for the fancy brand name.

I personally think this is a very clever, sustainable idea and particularly appeals to me because of the ridiculous mark ups that companies put on fragrance, making a huge dent in our pockets. Whilst chatting to the shop assistants to get this information, I sampled my favourite perfume, Alien by Thierry Mugler and its safe to say it smelt identical and lasted for a very long time.