After a good nights sleep, we woke up bright and early in the hope to get all the obligatory tourist activities over and done with. Our first activity was Times Square. I loved the buzz and atmosphere of it however we were eager to return in the dark to get the full experience of the lights. We then headed to Grand Central station and then on to 5th Avenue to see the new Virgil Abloh installation on the Louis Vuitton flagship store.

The highlight of my day was visiting the Nike store. I immediately found myself poiting out the various forms of FCP outcome, such as event, space and digital. For event, they had incorporated a room for ‘personalise your own trainers’. Visitors can participate in a workshop, altering the design, colour, laces and stitching of their chosen trainers. The use of space was also interesting, the store had set up an area that looked like a design shop, there were sketches and threads to show the consumer the design process. The digital outcome was used at the checkout. The shopper could download the nike app and choose their trainers, scan the QR code with their phone, pay by phone, grab a bag and go. I had not seen this done before and will attach some photos below.

We finished the day at Chelsea market, it was full of nice food stalls and independent businesses selling jewellery and bric a brac and lovely to wonder around and grab dinner.

-Kirsty