The past weeks lectures and seminars have been based on introducing the second half of the outcomes stage (the visual analysis being the first). My new group and I were given a Vogue 2012 shoot by Josh Olins.

Olins is renowned for the precise composition of his shots, creating an elegance in his work. We started by analysing the spreads in depth, picking out key visual componants such as block colour, proportion, geometric patterns, layering and structured clothes. From these words, we collected 5 or the broadest words that we could take forward when coming up with ideas for our own photoshoot. Our words are- PROPORTION, INDEPENDENT, PRIMARY, CLASSIC and LINEAR. Another brainstorm lead to a bigger breadth of words such as dynamic, transcendent, timeless and minimalistic, these will help us when thinking of shoot ideas.

I decided to research into more of Olins’ shoots, two of my favourites were- Clash of the Tartans, for Vogue and Stable pieces for WSJ magazine. The use of bold colours and clashing patterns in his vogue shoot were extremely striking, whereas the shoot for WSJ was much more understated and the use of B&W made me admire the composition of the photo rather the obvious aesthetics you see when first glancing at an image. I will attach below photos of A clean slate, Clash of the Tartans and Stable pieces.

-Kirsty